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The Wedding Council

Straight Talk about Gown Preservation

Who is she?
Who will be the next to wear your wedding gown? Your daughter or your granddaughter, your cousin, your daughter-in-law or even your grand-daughter-in-law? Preserve your special bridal gown for her -- the right way -- with a true gown preservation.

What is true gown preservation?
True preservation of your gown includes:

- hand cleaning with special chemicals to remove visible stains.
- thorough cleaning in a solvent bath.
- unique anti-sugar stain treatment featured in Modern Bride and Bride's.
- environmentally-pure, museum quality, lasting protection of acid-free tissue, an acid-free polypropylene window for viewing treasured memories, and an acid-free, museum quality archival wedding chest

Why are sugar, salt and acid important?
Wedding gown spills such as soda, wine and cake (many times caused by a guest and unnoticed by the bride) contain sugar and often dry without leaving a visible mark. Sugar is not dissolved during ordinary dry cleaning and caramelizes over time into ugly brown stains. Salt, too, from perspiration or food can remain behind after ordinary dry cleaning and literally eat the fabric of the bridal gown. Ordinary boxes and tissue are heavy in acid, which also damages fabric. Ordinary boxes actually yellow and "burn" gowns. After a few years there will be dark brown streaks wherever the fabric was in contact with the box or tissue.

When should I preserve my family bridal, communion, or christening gown and where should I keep it?
All family wedding, communion, or christening gowns should be treated with the true gown preservation process as soon as possible after the wedding before stains can set and sugar begins to caramelize. Do not keep bridal or family gowns in plastic bags - plastic emits fumes that yellow the gown - and never store wedding or family gowns in the attic or basement where there are extreme changes in temperature and/or humidity.

What is my guarantee?
You receive a written 100% international guarantee against sugar stains or yellowing of bridal or family gowns. When your bridal or family gown is to be worn again, your gown will be inspected and pressed by any participating Wedding Gown Specialist at no charge.









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